The Kur

Meet Our Founder

After moving from New York to Dubai in 2018, Jessica Usenbor discovered a gap in product diversification and knowledge for the melanated skin + textured hair care community. Longing for inclusivity in the beauty industry, which was also echoed by her social circle, Jessica Usenbor developed THEKÜR. A modern “beau-tech” retailer offering a multitude of self-care products to the underrepresented melanated Middle East. Incorporating her innate entrepreneurial spirit with her established career in developing digital solutions, fueled the conceptualization and development of THEKÜR.

Beauty should be inclusive but it’s still a battle POC face today when it comes to personal care and it’s even more apparent in the Middle East. I look forward to being one of the disruptors for change amongst an industry that is also trying to do the same.