About the company . .

mission

Hey you! Welcome to THEKÜR. We are a beauty technology retail platform in the Middle East; curating effective personal care products formulated with people of color in mind. We do not conform to the common “one-size-fits-all” retail ideology. THEKÜR offers a personalized shopping experience using data and science to help you identify the ideal product and regime for you. Our solution is to ‘bring out’ your uniqueness — complementing the real you. We are committed to celebrating, uplifting and empowering the Melanated Middle East - with information, products and a community where you are seen, heard, and understood.